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What is “My AdTraker”?
My AdTraker enables you to track inbound telephone responses from traditional and online media. It gives you real-time web based reporting that puts you in control of your day to day sales.
My AdTraker is aimed at companies who use direct response as a key enquiry generator, and can be successfully used in any form of advertising media, PR or literature to track and manage the calls they receive.
My AdTraker shows – in real-time – the number of calls generated by each different advert, when they occurred, how long the calls lasted, the number of the caller, and most importantly how much each call cost in advertising spend.
Why should you use My AdTraker?
Developing a successful marketing campaign requires informed opinions about the response to the propositions made to the audience. With a real-time measurement tool showing the results, you can determine an effective action plan, eliminate waste, refine messages and improve the relevance of offers, and My AdTraker can provide that information.
What can I use My AdTraker for?
There are a myriad of problems that every salesman and marketeer face almost on a daily basis.
Managing costs vs response – For instance how many times have you asked yourself:
- Is that magazine, directory or newspaper actually generating any customers?
- What difference does the size of space actually make?
- Is that late space deal actually worth taking?
- In the web age – is Google more productive than Yellow pages?
- Could I spend more in successful publications and what difference could it make if I could actually eliminate under performing titles?
Compare sales offers – Promotions can be successfully tested if you know exactly where the enquiries are coming from.
- Targeted offers in specific media
- The same offer at alternate times
- Assessing seasonal variability
Ad meter enables you to get the answers to these and many more questions by enabling a direct correlation between marketing expenditure and customer calls received.
Who can benefit from My AdTraker?
- Advertisers whose initial contacts are via inbound phone calls
- Advertisers who want to manage their ad-spend in response to business needs
- Advertisers using a variety of media types
- Advertisers with specialised marketplaces that have difficult communication channels to evaluate
- Advertisers who want to increase sales not costs
- Advertisers who want to be able to negotiate ‘results based advertising’ campaigns with media owners
- Advertisers who want to manage CRM processes
If you can’t measure it, you can’t manage it!
How does My AdTraker work?
Using My AdTraker is simplicity itself. You will be allocated a set of telephone numbers to suit your requirements (STD, local dial codes and or 08 numbers are available and you choose the amount of numbers you require).
They are all routed to your existing telephone lines, so no more hardware or telephones are required. All calls are charged at the normal rate to the caller.
You allocate a different number for each of the marketing streams you want to measure, and log in to the web based reporting system to see how your adverts are performing in real time.
You will be automatically notified immediately by email if ever you miss a call or the caller gets the engaged tone…these emails include the caller’s phone number allowing you to immediately get back to them and save a lost enquiry.
The system allows for multiple ads, multiple uses of the same media, it includes full archived history so you can see how your advertising response changes during the year, you can then conduct specific tests to measure:
- Response to promotions
- Varying space sizes
- The same offer in two separate publications
- A seasonal offer verses a normal one, and much, much more
How Long does it take to get set up?
We guarantee your lines and system will be functioning within 7 working days from receipt of your application (and often sooner than this!)
Can I transfer my existing phone numbers?
Unfortunately we can’t integrate your existing STD numbers into My AdTraker – we can however integrate your existing 08 ranges.
Can I use the 08 number ranges such as 0800, 0845, 0843, etc
Yes we can supply these number ranges at a very competitive price
How much does My AdTraker cost?
My AdTraker is a bespoke package, tailored to suit your needs. It will easily fit in with your budget needs and we can assure you that the more that you spend on marketing the more it will save. In some cases it can pay for itself within 3 months, the rest of the savings that year you can reinvest